August 2026
CONTEXT
Old Navy have launched a beauty line of fragrances and body care products with 7 distinct scents. To celebrate the launch, the team at Old Navy invited beauty insiders and influencers to a fragrance reveal party where guests could sample each scent without knowing the brand behind it until the curtains opened!
CONCEPT
As curtains opened to a second room, Old Navy was unveiled as the brand behind the launch and each scent was displayed on its own colour block island where florals and edible installations adorned each surface. Each station offered a signature bite to accompany each fragrance and the edible installations consisted of the ingredient list from each scent. Guests were instructed to move through the room sampling each station using all their senses – sight, touch, smell and taste.
