K-Beauty Boost
August 2025
CONTEXT
Korean Beauty app, Nurilounge hosted an extravaganza launch event at the Korean Cultural Center in New York City. Invitees included over two hundred buyers, K-pop celebrities, beauty taste makers and influencers who were eager to try the new and latest in Korean beauty.
CONCEPT
We wanted to design an interactive grazing table that stood as a tribute to traditional Korean ingredients such as Gim (seaweed), Tteokguk-tteok (rice cakes), Gangnaengi (pop corn) and Yakgwa Cookies. These ingredients were used in tandem with a range of curated vegetables and fruit in purple and green tones as a nod to the brand colours. Guests were treated to a winding table of sweet and savoury bites boasting Korean classics such as Bulgogi Kimbap, Sesame Tuna Salad and Sweet Potato.